Vesta at Sense of Persia: Colors of Civilization, Emotion, and Iran

In one of the event’s most captivating segments, renowned contemporary artist Mani Kumar performed a three-night live painting performance, creating expressive works of art using Vesta’s premium paints.
The paintings, brought to life with Vesta’s vibrant colors, reflected a new dimension of quality, texture, and depth inspired by the essence of Iranian artistry.

Vesta’s paints beautifully bridged emotion, movement, and artistic technique, and according to the organizers, “breathed life and brilliance into the artworks.”

Vesta’s participation in this cultural event aimed to build a meaningful bridge between the paint industry and Iranian art, while highlighting the creative potential of locally produced paints in artistic and cultural spaces.
The performance, widely appreciated by visitors and art media, symbolized the synergy between Iran’s art and industry, marking another step in strengthening Vesta’s position as one of the most trusted and innovative names in the country’s paint industry.

In recent years, Vesta Paint Group has adopted an innovative approach to product development and cultural engagement, striving to introduce the beauty and creativity of Iranian craftsmanship to the world — through the language of color.