تأسیس در سال ۱۹۹۵، شرکت آتی‌مهر در آغاز هزاره سوم، در سال ۲۰۰۰، به تولید رنگ‌های هنرمندان و محصولات مرتبط روی می‌آورد. ما سفر خود را با تکیه بر دانش فنی و تجربیات ارزشمند متخصصان ماهرمان آغاز کردیم، در حالی که هدف‌مان ایجاد یک برند متمایز بود که بتواند در این صنعت با سایر برندهای بین‌المللی رقابت کند و محصولی کاملاً ایرانی‌ساخته را معرفی نماید. به همین منظور، نام Vesta - برگرفته از نام باستانی فارسی "آوشته" - را برای toànۀ مجموعه محصولات خود انتخاب نمودیم.
تنوع گسترده محصولات ما، ارتباط ما با استادان و هنرمندان به منظور بهره‌مندی از تجربیات و دیدگاه‌های ارزشمند آن‌ها، تلاش‌های مداوم برای ارتقاء کیفیت محصولات، و به‌کارگیری متخصصان واجد شرایط در زمینه طراحی و بسته‌بندی، به Vesta کمک کرده تا اعتماد و اطمینان مشتریان معظم خود را جلب نماید.
تولید رنگ روغنی خلق آثار هنری نیاز به دقت ، ظرافت درفرآیند تولید و پیچیدگی های منحصر به فرد و تخصصی دارد.از فرآیند اختلاط مواد اولیه در میکسر گرفته تا آسیاب رنگدانه و مواد افزودنی ودر نهایت بسته بندی محصول نهائی همگی به مانند مراحل خلق یک اثر هنری میباشند که رنگ وستا در فرآیند تولید خود توانسته است با بهره گیری از این باور و اعتقاد و دارا بودن تجارب و دانش فنی انحصاری خود محصولی را تولید نماید که با کسب اعتماد و اطمینان مخاطبین خود آن را به الویت انتخاب هنرمندان تبدیل کرده است .
Using highest quality pigments, Vesta oil colours are manufactured by employing the exclusive know-how of Atimehr Corporation which is the result of years of relentless efforts and extensive research. The great mixing characteristic of colours with one another to achieve a broad colour palette and the colour permanence during the life of an artwork created by Vesta colours have made our products distinctive from similar products.
On the sidelines of event, young painters eagerly participated in a four-hour workshop on fabric painting and printing techniques. Celebrities such Jamshid Haghshenas, Akbar Nikanpour, and Kiarash Yaghoubi experimented with Vesta fabric paints on specially designed T-shirts. Other well-known celebrities that attended the event included Pariyoush Ganji, Mojdeh Tabatabaei, and Iraj Rad.
At the unveiling ceremony, Hamidreza Shafiei, Vesta Color's manager, stated that the first art that we all learn about, acquire accustomed to, and are exposed to from an early age is painting.
"Unfortunately, a lot of people forget about this wonderful gift of painting as they become older, despite the fact that they give painting materials for their children and future generations from childhood!” he said.
Shafiei continued: "Since painting is a universal human nostalgic memory, we at Vesta Color are delighted to have been manufacturing painting supplies since 2000."
He stressed that for the past 25 years, Vesta has strived to give better and higher-quality items to painters, artists, and art lovers.
"Since your satisfaction as artists is our first priority, we really try to improve the quality of our products every day—not just once a year—while keeping innovation in mind."
The manager of Vesta Color highlighted that their products are eco-friendly.
"To safeguard your health in painting studios and classes, the highest environmental requirements are followed during the factory production process as well as through the manufacturing of the paints and supplies we provide."
Shafiei went on to say that Vesta fabric paint is now available in 28 colors, adding that the new product has a water-based composition. It has remarkable combination power, excellent color stability when washed, fracture resistance, and high friction durability.
"It is compatible with a wide range of materials, including natural and synthetic fabrics such as cotton, linen, denim, flax, satin, and silk, as well as leather, wood, shoes, canvas, and paper," he noted.
He mentioned that one of the most notable aspects of this paint is its permeability and ability to disperse wonderfully on light-colored materials when applied with water-based processes.
Then, renowned Iranian painter Pariyoush Ganji, who specializes in fabric painting, visited the workshop to see the artists' pieces of art. Vesta Color also recognized Ganji's career of artistic achievements by awarding a statuette and a Special Paint Box for Art Masters.
Razieh Mofidi and several artists attended a four-hour workshop on fabric painting and printing techniques that took place on the sidelines of the ceremony.
Vesta Color is an established brand in Iran, producing over 500 numerous products in the disciplines of oil colors, acrylic, gouache, ecoline, vitrail, solvents, additives, and dozens of more titles, and is presently growing its distribution network in the Middle East.
Vesta Color's new product, Fabric Paint, was unveiled on Friday, November 22, at the Iranian Artists Forum in Tehran, to a warm reaction from celebrities and artists.
On the sidelines of event, young painters eagerly participated in a four-hour workshop on fabric painting and printing techniques. Celebrities such Jamshid Haghshenas, Akbar Nikanpour, and Kiarash Yaghoubi experimented with Vesta fabric paints on specially designed T-shirts. Other well-known celebrities that attended the event included Pariyoush Ganji, Mojdeh Tabatabaei, and Iraj Rad.
At the unveiling ceremony, Hamidreza Shafiei, Vesta Color's manager, stated that the first art that we all learn about, acquire accustomed to, and are exposed to from an early age is painting.
Shafiei continued: "Since painting is a universal human nostalgic memory, we at Vesta Color are delighted to have been manufacturing painting supplies since 2000."
he said: "Since your satisfaction as artists is our first priority, we really try to improve the quality of our products every day—not just once a year—while keeping innovation in mind."
For this reason, we have spoken with Yaghoubi; please read:
Tell us about your artistic background, please.
Kiarash Yaghoubi: I graduated from the Iran Calligraphers Association with a master's degree. But in middle school, about 1990, I began calligraphy on my own. I spent a lot of time practicing Ataei and Amirkhani orthography. Of course, even though I spent years writing calligraphy without a teacher, I continued to practice theory before performing. However, I came to the conclusion that I most certainly needed to interact with teachers. I got to know Master Mehdi Fallah in 1997 while traveling to the Tochal mountain area. We had a lengthy conversation. We decided that once a month I would show him my work. When I arrived for the first session, he informed me, "There is no need for a class; just show up whenever you need help."
I later met and learned from Masters Ali Ghorbani, Mojtaba Malekzadeh, and Hossein Gholami. I put myself to the test by competing and attending festivals. I was repeatedly chosen for national events. For instance, I took first place at the Pen Festival in 2011. My greatest accomplishment, aside from these honors, was meeting artists from throughout the nation. These gatherings, which took place in various towns, provided the ideal setting for discussing and brainstorming with other artists.
In terms of calligraphy painting, I've been using paint and gouache since 1990, when I was self-taught in the art form. The works of Master Refa Mafi and Master Jalil Rasouli were the ones with which I most identified. I became passionate about calligraphy painting in the 2000s. I have had six solo exhibits and participated in over 50 group shows in the Iran and internationally, including the Emirates, Bahrain, Japan, England, Turkey, and Malaysia. In addition, I have taught calligraphy and calligraphy painting over the years. I've coordinated various group exhibitions of calligraphy painting and worked professionally with the Reza Abbasi Museum, Seyhoun, Mojdeh, and Taraneh Baran Galleries, Mellat Cineplex, and other institutions.
Vesta Vitrail Medium Lightening Thinner consists of a mixture of several solvents to thin vitrail colour, wash brushes, and clean vitrail colour.
This solvent is highly flammable.
Vesta Gold Leaf Adhesive is a water-based liquid that can be applied on different non-oily surfaces by brush or dropper. It can be used to adhere to any kind of thin metal leaves such as gold, silver, and copper. Vesta Gold Leaf Adhesive can also be used to adhere to different decorative items and materials to expand artistic creativity.
Wash brushes with water after application.
Vesta Acrylic Gesso can be used as undercoating on fabric and for preparing the canvas. It also is used as a primer by adding acrylic colour.
Vesta Siccative is a colourless, flammable liquid with a faint odour and can be used to accelerate paint drying. Vesta Siccative is recommended to be used with caution since excessive amounts of this liquid can result in wrinkles and shrinkage in paint.
Vesta Dryer is a purple flammable liquid that can be used to accelerate the drying process of oil colour. It is recommended to be used cautiously to prevent wrinkles and shrinkage in paint after drying.
Vesta Turpentine is a colourless, flammable solvent with a rich and pure odour and high flowing. When exposed to air and light for a long time, turpentine increases in consistency. Vesta Turpentine can be used to thin oil colour and clean brushes.
Vesta Refined Linseed Oil is a yellowish alkali refined oil used to reduce the consistency of oil colour and boost its gloss and brilliance. Vesta Refined Linseed Oil also slows drying.